Keyword Research

Introduction to Keyword Research:

Users enter the query based on the words or phrases in the search engine called keywords.
Keywords play a vital role in search engine optimization to rank a website on the Google search engine result page.
Targeting the right keywords is used to get website traffic.
Keywords are most significant, not only for SEO but also for paid campaigns.
Good SEO practice is used to choose the right keyword for the website so that we can get traffic, lead generation, and sales, etc.

For successful SEO, picking the right keywords or phrases is the most important factor to reach a wider audience.
To choose the right words or phrases, we have to do keyword analysis.
Analyzing the keywords is used to get a better idea about which keywords are generating more traffic in the search volume.
To analyze the keywords we can use keyword research tools.
Some of the keyword research tools are Google keyword planner,Wordtracker scout , Google correlates, and WordStream .
Free and paid tools are also available on the internet.

There are two types of keywords are:

Short tail keywords have a high search volume when compare to long-tail keywords.
It is a broad intent and the keyword length will be one or two words.
For instance, short tail keywords are shoes, books, and cookies.
It takes time to rank a website on the Google search engine result page.
There is high competition for short keywords. So, it is a long-term goal to get a successful result.

The keywords/phrases are very descriptive manner and length will be more than two words.
Long-tail keywords have less competition and also low search volume.
It is a specific intent (ie.)the words or phrases based on location, brand names, and languages.
For example, long-tail keywords are " Free online digital marketing courses". So, here they are specifying free not paid online courses.
When you are doing SEO for your business, focus on long-tail words. It is an easier way to rank a website in a short time.

Keyword density analysis is an SEO tool to count the total number of keywords/phrases that appear on the webpage.
Choosing the right keyword and inserting it into content is a good SEO practice.
Keyword should be related to the content is an essential one to rank a website.
In a webpage, the keyword limit should be 3 to 5.
While doing SEO, these are the things that should have to be concentrated on a webpage.

Competitive analysis is a process of checking the keyword used by the competitor.
Checking some of the factors for your competitor like keywords, cost per click, lead generation, and conversion rates.
To analyze the competitor we can know the strength and weaknesses of the competitor.
According to that, you can do a strategy for your business to increase conversion rates.
Paid tools are available for competitor analysis are Semrush, Spyfu , and Quicksproute.